Promotion of the site on Google – the main specifications

For most businesses, getting your website to appear at the top of Google is an important task. Whether you are an online store or a company, if you expect to attract clients through search engines, you should be aware of this matter.

SEO is key to getting your site to show up in search results. However, there are other ways to get more visibility.

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There are quite a few strategies you can take advantage of. Let’s take a look at some of them.

Make sure that the adaptive version of the site is functional and available

Today, successful website promotion in Google becomes almost impossible without the availability and proper functioning of the adaptive version. The main purpose of the adaptive version is to create pages that will dynamically adapt to different screen formats. This includes cell phone screens, because smartphones are now an essential part of our lives.

There are many online sites and apps out there testing the adaptability of pages, so you can easily do this.

Analyze your current situation using SEO tools

Promoting a site on Google is a long-term prospect. Very rarely does it happen that a site gets to the top in a month and stays there for a long time. So just choose a set of SEO tools that will help you track rankings.

Ahrefs is a reliable and proven tool. It is one of the best SEO tools for analyzing the state of your link profile. You can view link growth dynamics as well as detailed information about donors, anchor list, link type distribution and more. This is perfect for analyzing your own and third-party sites.

Google’s My Business Profile

To promote a website in Google rankings, in addition to SEO, a Google My Business Page is extremely important. It allows Google to obtain info on your existence and to detail the kind of business you have.

Google has a Local Pack that displays some of the best businesses that match local search results. It includes a map and a link to their Google reviews, as well as operating hours and locations listed in Google My Business. The Local Pack usually appears above the first search result, so be sure to appear in it.

In order to optimize your listing, include full contact info. You should include full name, phone number, hours of operation, website, and other information. It is essential so that people can contact you and attract traffic to your site. You can also include pictures, which can have a big impact on whether potential customers will find your ad. 

Get high-quality inbound links

It’s no secret that Google focuses on expertise, authority, and trustworthiness (EAT in short). One of the signs is high-quality inbound links.

For an expert in the field, it makes sense to cite a journalistic publication, do an interview on an industry website, or link to an authoritative source. Google pays attention to these topics in particular.

Of course, this is hard to accomplish without outside help. You can work with a company that has links to authoritative sites and help you publish guest articles with a link to your site. For example, buylinkco.com is a direct provider of quality links to promote sites in the United States and Europe.

You should also do research periodically to see where your company or management has been mentioned. So contact the publisher or author and ask if you can get a link to the mention. This can be an easy way to capitalize on existing references.

Create a social media profile

To get back to the question of content distribution, social media is a pretty effective tool for distributing any content and infographic.

They work especially well if you have personal pages and act as brand ambassadors.

If you don’t already have a social media page, we recommend you do so as soon as possible. For now, you can limit yourself to Facebook, Instagram and LinkedIn. And remember, you’ll get backlinks to your page from each social network, and this also works very well for promoting the page to Google.

Google AdWords ads

SEO and other strategies for boosting your Google rankings require time. It’s a long-term strategy, but sometimes you need a quick boost. In this case, a few well-thought-out Google AdWords ads can make a big difference.

With Google AdWords, you can generate an ad with a link leading to your site or landing page. Alternatively, you can increase the popularity of a blog article by creating a relevant ad that leads users to your content and helps build your brand.

A strategic approach to AdWords is crucial. What you need to do is carefully test your ads and keep the campaign within budget. It’s very beneficial to identify the right keywords and create a compelling web copy. Since ads appear at the top of search results, it’s a perfect method to boost your visibility as you pursue your other strategies.

Summary

Well, to summarize, here are the main peculiarities of website promotion in Google :

• Adaptive version of the site. Google is now paying special attention to mobile optimization. As mentioned at the beginning of the article: if you don’t have an adaptive version, you should spend time on it first.
• Optimize internal links and unique, high-quality content at the same time. Keyword-driven copying doesn’t work. In addition to optimization, Google also checks the content itself, determining its usefulness to the user.
• Amass high-quality links. A systematic accumulation of high-quality links has a big impact on a site’s authority in Google.
• Local search. The promotion of local businesses is now actively supported. There’s a lot to do in this section, such as this one.
• Voice Search. Optimizing sites for voice search first appeared in 2018. At this point, however, it’s worth paying special attention to. More and more users are using voice assistants.

If you have a lot of social media traffic but no return traffic to your site, consider strengthening the connection between your site and your social media accounts. By posting and publishing content in one place, it’s important to distribute it further and do parallel promotion on different platforms, which will help avoid dividing your audience. Also, don’t forget to link your social media posts to relevant pages on your site and link to your social media accounts on your site so it’s easy for visitors to like and follow you on social media directly from your site.